Black Friday falls on 27 November 2026. In Germany and much of Europe the “Black Week” runs from 20 to 27 November, followed by Cyber Monday on 30 November. For TVs it is usually the best time of the year to buy – but only if you know what a model normally costs, because a big red “-60%” label often says very little.
This is not a live deals page yet. It is a buying guide: which 2026 TVs are worth watching, what they cost in October 2026, what last year’s equivalents dropped to on Black Friday 2025, and how to spot a fake discount. From 20 November we will update this page with the real deals.
Our picks at a glance
- Best overallLG OLED evo AI C6
- Best value OLEDLG OLED B6
- Best glare-free OLED for the moneySamsung S90H
- Best under €1,000TCL C7L (SQD Mini-LED)
- Best value 144 HzHisense U7DSE (Mini-LED)
- Best under €500Sharp JP7265E (QD Mini-LED)
Prices are approximate and change often. Ad
The Black Friday 2026 dates
- Black Week: 20–27 November 2026 – most European retailers start their discounts here.
- Black Friday: Friday 27 November 2026.
- Black Weekend: 27–29 November.
- Cyber Monday: 30 November 2026 – often the last chance for the same prices.
Retailers increasingly start “early Black Friday” offers in early November. That is useful for comparing, but the lowest prices still tend to cluster in Black Week.
What to expect: last year’s prices as a benchmark
Nobody can predict this year’s deal prices, but last year’s Black Friday prices for the previous models are a useful yardstick. New 2026 models usually still cost more than their predecessors did on Black Friday 2025 – so if a 2026 model falls close to those numbers, it’s a genuinely good deal.
| 2026 model | Price in October 2026 | Predecessor on Black Friday 2025 |
|---|---|---|
| LG OLED C6 (65″) | ~€1,590 | LG C5 65″: €1,229 (55″: €939) |
| LG OLED B6 (55″) | €999 (MediaMarkt deal) | LG B5 55″: €789 (65″: €999) |
| LG OLED G6 (65″) | ~€2,019 | LG G5 65″: €1,599 |
| Samsung S90H (65″) | ~€2,239 | Samsung S90F 65″: €1,299 (55″: €999) |
| TCL C7L (55″/65″) | €799 / ~€949 | TCL C7K 65″: as low as €699 |
Black Friday 2025 prices come from netzwelt (LG) and hifi.de (Samsung, MediaMarkt); October 2026 prices are from netzwelt, MediaMarkt and other European retailers. The big percentage discounts quoted at the time (50–60%) were calculated against list prices that few people ever paid – the absolute euro price is what counts.
The TVs worth watching
LG OLED C6 — the safest premium buy
The C6 is What Hi-Fi’s best mid-range TV and the most popular gaming OLED, with four HDMI 2.1 ports. At around €1,590 for 65 inches in October it isn’t cheap; if it drops well below €1,400 during Black Week, it’s a strong buy. The 55-inch is the sweet spot for most living rooms.
LG OLED evo AI C6
The best all-rounder for most homes: brighter and richer than last year's C5, with class-leading gaming features and much better built-in sound.
Pros
- Excellent picture quality for the price
- Four full HDMI 2.1 ports — ideal for consoles and PCs
- Strong value: heise's average of three tests is 92/100
Cons
- Speakers are on the quiet side
- AI picture modes are best switched off
- Design barely changed from last year
LG OLED B6 — the OLED for most budgets
The B6 already hit €999 for 55 inches in October. It gives you OLED contrast and good gaming features for much less than the C6, at the cost of lower brightness. Last year the 55-inch B5 fell to €789 – anything near that for the B6 would be excellent.
LG OLED B6
Tom's Guide's best overall pick: accurate colour, good gaming features and OLED contrast at a price that is now close to premium LCD.
Pros
- OLED picture for around €1,000 in 55"
- Accurate colour out of the box
- Good gaming feature set
Cons
- Weak speakers
- Flimsy stand
Samsung S90H — watch for big cuts
Samsung’s mid-range QD-OLED started high, at around €2,239 for 65 inches in netzwelt’s test. Samsung TVs have historically seen some of the steepest Black Friday cuts: last year the S90F 65″ went for €1,299 at MediaMarkt. Wait for a substantial reduction before buying.
Samsung S90H
Tom's Guide calls it a great glare-free OLED for the money; netzwelt graded it 1.2. Accurate colours, 165 Hz gaming and rich sound.
Pros
- Anti-glare screen handles bright rooms well
- Accurate colours with the right settings
- Strong gaming features and rich sound
Cons
- No Dolby Vision
- AI picture modes over-enhance
- Fiddly setup
TCL C7L — the best TV under €1,000
Netzwelt’s test winner under €1,000 combines a very bright Mini-LED panel with 144 Hz gaming. The 55-inch was already €799 at MediaMarkt in October. Last year’s C7K reached €699 for 65 inches, so a 65″ C7L around €800 would be a great price.
TCL C7L (SQD Mini-LED)
Netzwelt's test winner among TVs under €1,000 and hifi.de scored it 9.0: very bright Mini-LED HDR, full 4K/144 Hz gaming and good sound.
- Panel
- Super Quantum Dot Mini-LED
- Peak brightness
- 2,500+ nits (hifi.de)
- Refresh rate
- Up to 144 Hz in 4K
- HDMI 2.1
- 2 full-spec ports (of 4)
- Smart TV
- Google TV
Pros
- Excellent picture and very high HDR brightness
- 4K/144 Hz gaming with all features
- Good sound for a TV
Cons
- Only two full HDMI 2.1 ports
- No USB recording
Hisense U7DSE — the value gaming pick
At around €630 for 55 inches, the U7DSE offers 144 Hz, VRR and ALLM for much less than the big brands. Look for it below €600 in Black Week.
Hisense U7DSE (Mini-LED)
A bright Mini-LED with 144 Hz gaming, VRR and ALLM at a price closer to a basic TV – netzwelt rated it 1.9.
Pros
- Bright, colourful picture
- Fast, easy Vidaa system
- Strong gaming features for the price
Cons
- Narrow viewing angle
- Adverts on the home screen
Sharp JP7265E — the budget winner
The Sharp is netzwelt’s best TV under €600 thanks to its Mini-LED backlight and good sound, at about €429 for 55 inches. Budget TVs rarely get huge cuts, so a €30–50 reduction is already a decent deal.
Sharp JP7265E (QD Mini-LED)
Netzwelt's test winner among 55-inch TVs under €600: a Mini-LED backlight, bright and colourful picture and better sound than most budget sets.
Pros
- Bright, colourful Mini-LED picture for the money
- Clear, fairly powerful sound
- Google TV with all major apps
Cons
- Only 60 Hz – not for 120 Hz console gaming
- No automatic brightness sensor
- Bulky 8.5 cm base
How to spot a fake Black Friday discount
Check the “lowest price in the last 30 days”
Under the EU’s Omnibus rules, a shop that advertises a price reduction must state the lowest price it charged in the previous 30 days and calculate the discount from that. The Austrian consumer body Arbeiterkammer recommends using this figure to judge whether a discount is real. Be careful, though: German site GIGA points out that some retailers still show the manufacturer’s list price (UVP) next to the deal, and that UVP may be a price nobody ever paid.
Look at the price history, not the percentage
Price-comparison sites such as idealo, geizhals and billiger.de show price charts for months back. If today’s price is the lowest in the chart, it’s a real deal. If the price climbed in early November and is now “reduced” back to where it was in October, it isn’t. For Amazon you can also set an alert with a price tracker such as CamelCamelCamel.
Check the exact model number
Big sale events attract older stock and less common variants. Compare the full model code and the spec sheet (HDMI 2.1 ports, refresh rate, panel type) with the model you’ve researched – a similar name doesn’t always mean the same TV.
Ignore countdowns and “up to 60%”
Countdowns and “limited stock” banners are designed to rush you. “Up to” discounts usually apply to a handful of slow sellers. Decide on your model and target price in advance, and stick to it.
Which TVs make good Black Friday buys – and which don’t
- Good buys: well-reviewed 2026 models from LG, Samsung, Sony, TCL and Hisense in 55 and 65 inches, and last year’s models that are still in stock at clearance prices.
- Be careful with: no-name brands with huge discounts, TVs without reviews, and very large screens bought only because they’re cheap – check your viewing distance first.
- Don’t forget sound: soundbars are discounted at the same time – see our soundbars under €300 and best soundbars.
EU buyer’s rights
Online purchases in the EU come with a 14-day right of withdrawal from delivery and a two-year legal guarantee. Large TVs are expensive to send back, so check the retailer’s return conditions before ordering, and keep the packaging until you’re sure the panel has no faults.
Want to compare more models?
See our full guides: best TVs, TVs under €1,000, TVs under €500, OLED TVs, TVs for bright rooms and gaming TVs. Not sure about the technology? Read OLED vs Mini-LED.
How we research
We don’t test TVs in our own lab. Our picks come from reviews and measurements by netzwelt, hifi.de, What Hi-Fi and RTINGS, and prices from European retailers and price-comparison sites. See how we research.
FAQ
When does Black Friday 2026 start?
Black Friday is on 27 November 2026. Most retailers run Black Week deals from 20 November, and Cyber Monday is on 30 November.
Is it better to buy a TV on Black Friday or wait for January?
Black Friday usually brings the year’s lowest prices for current models. In spring, new models are announced and older ones get cleared out – good for bargains on last year’s stock, but choice is limited.
Are Black Friday TVs worse quality?
Not usually, but some deals involve older stock or less common variants. Always compare the exact model number and specs before buying.
How can I tell if a discount is real?
Check the lowest price of the last 30 days that EU shops must show, and look at the price history on idealo, geizhals or billiger.de.
