Best TVs 2026: The 7 Best OLED and Mini-LED TVs to Buy in Europe

Buying a TV in Europe in late 2026 is a better deal than it looks at first glance. OLED prices have dropped sharply: a 55-inch LG B6 now sells for about €1,000. Mini-LED sets from TCL and Hisense put serious brightness into 65-inch screens for under €800. The hard part is cutting through the inflated “recommended retail prices” that turn every listing into a fake bargain.

This guide is for anyone shopping in the EU or UK who wants a TV that will still look great in five years. That covers movie fans with a dark living room, gamers with a PS5 or PC, and families who just want a bright, easy screen. Every pick below is drawn from the consensus of specialist reviewers such as RTINGS, What Hi-Fi, Tom’s Guide, Stiftung Warentest and netzwelt. The prices come from European retailers and comparison sites.

1. LG OLED evo AI C6: the best TV for most people

The C-series has been the safe OLED recommendation for years, and the C6 continues the streak. What Hi-Fi calls it the best mid-range TV you can buy. It is noticeably brighter and richer than the C5, and its built-in sound is much improved. heise’s average of three independent test scores comes out at 92/100.

The C6 is also the strongest gaming TV at its price. All four HDMI ports are full HDMI 2.1, with 120 Hz, VRR, ALLM, G-Sync and FreeSync, so a PS5, an Xbox and a gaming PC can all stay plugged in at once. The 65-inch model sells for around €1,590 at German retailers. If you want the best balance of picture, features and price, start here.

2. Samsung S95H QD-OLED: the brightest OLED picture

RTINGS rates the S95H as the best TV currently available, and it is easy to see why. QD-OLED gives it very bright HDR highlights and vivid colour while keeping OLED’s deep blacks. The matte anti-glare coating is the best way to enjoy OLED in a sunny living room. It also supports up to 165 Hz with input lag under 10 ms, so it is a superb PC monitor replacement.

Two caveats apply. First, Samsung still does not support Dolby Vision or DTS. If your streaming services and Blu-rays lean on Dolby Vision, the LG and Sony models are a better match. Second, the recommended price is very high, at €4,099 for 65 inches. Only buy it on a deal: it has sold for around €2,430–2,700, which is where it makes sense.

3. LG OLED B6: the best value OLED

Tom’s Guide names the B6 its best overall TV. In Europe it is arguably the best value OLED right now: MediaMarkt has sold the 55-inch model for €999. You lose a little brightness compared with the C6. In return you keep OLED’s per-pixel contrast, accurate colour and a solid gaming feature set.

The speakers are weak and the stand feels flimsy, so budget for a soundbar (see our best soundbars guide). Also look out for last year’s B5. netzwelt named the 65-inch B5 the best 65-inch TV under €1,000 when it sold for €999 in July.

4. Sony Bravia 8 II: the best built-in sound

If you don’t want a soundbar, the Bravia 8 II is the OLED to buy. Sony’s Acoustic Surface Audio+ turns the screen itself into a speaker. That gives dialogue that genuinely seems to come from the actors’ mouths, along with Dolby Atmos and DTS:X support. Stiftung Warentest rated it “Gut (2.1)” in issue 01/2026.

It is a 2025 model and comes only in 55 and 65 inches. The 65-inch costs around €2,077, a clear premium over the LG C6. Sony’s newer Bravia 7 II and Bravia 9 II (True RGB Mini-LED) are now arriving too. European pricing for those is still settling, so compare before you buy.

5. Philips OLED911: the best Ambilight TV

Philips’ Ambilight is one of the main reasons European buyers choose the brand. LEDs on the back of the set project the on-screen colours onto your wall, making the picture feel bigger and easing eye strain in dark rooms. The 2026 OLED911 is the flagship. It has four-sided Ambilight, a new Primary RGB Tandem OLED 2.0 panel with a claimed peak of up to 4,500 nits, 165 Hz and 81 W Bowers & Wilkins audio.

At the time of writing, EU pricing for the 911 was not yet confirmed and reviews are still arriving, so check current offers. Its predecessor, the OLED910, earned a TechRadar Editor’s Choice. If the 911 is out of reach, the OLED761 (65 inches for around €1,359) and the OLED811 (48 inches for around €1,158) keep Ambilight with a cheaper OLED panel.

6. TCL C7K: the best value Mini-LED

If your living room is bright, or you simply want a big screen for less, a Mini-LED TV makes more sense than a budget OLED. The TCL C7K is the standout. It has 1,008 local dimming zones, a 2,600-nit peak, 144 Hz and Dolby Vision IQ in a 65-inch size for around €799. netzwelt graded it 1.7, and hifi.de re-tested it in October 2026.

The build is mostly plastic and some Google TV menus have clumsy translations. Neither matters once a film is playing. Not sure whether to go OLED or Mini-LED? Read our OLED vs Mini-LED explainer.

7. Philips PQS9001 “The One”: Ambilight on a budget

“The One” is Philips’ most affordable route to Ambilight. It comes in sizes from 43 up to 100 inches, with the 55-inch at around €799 and the 65-inch at around €1,039 on Coolblue.de. It uses a QLED (LCD) panel, so it won’t match an OLED’s blacks in a dark room. For bright family living rooms and anyone who loves Ambilight, it is a sensible buy.

Also worth a look: netzwelt scored the cheaper Philips PUS9000 at 1.9 (€749 for 65 inches) and singled out its sound. The Hisense U7Q Pro was netzwelt’s best 65-inch TV under €700, at €699.

Compare the top picks

How to choose a TV in 2026

OLED or Mini-LED?

OLED lights each pixel individually, so you get perfect blacks, no blooming and the best viewing angles. It is ideal for films in a dim room. Mini-LED uses an LCD with thousands of tiny backlight LEDs. It usually gets brighter for less money and has no burn-in risk, but bright objects on dark backgrounds can show a halo. Our full comparison goes deeper.

Pick the right size

Most people who upgrade wish they had gone bigger. For a typical 2.5–3 metre sofa distance, 65 inches is the sweet spot. Price gaps between 55 and 65 inches have narrowed, and the TCL C7K and LG B5/B6 show how affordable 65-inch screens have become.

Gaming features

For a PS5, Xbox or PC, look for HDMI 2.1 with 120 Hz or more, VRR and ALLM. Check how many ports support them. The LG C6 and Samsung S95H give you four, while many cheaper sets offer only two.

HDR formats

Netflix, Disney+ and Apple TV+ use Dolby Vision heavily. LG, Sony, Philips and TCL support it. Samsung does not, and it backs HDR10+ instead.

European specifics: guarantee, energy labels and pricing

In the EU you get at least a two-year legal guarantee from the seller, whatever the manufacturer’s warranty says. The UK has its own consumer rights rules. Check the EU energy label (A–G) and the SDR/HDR power figures: a big Mini-LED running at full brightness can use noticeably more power than an OLED. Also be sceptical of “UVP” or “RRP” discounts. The Samsung S95H’s €4,099 list price is a good example, so compare street prices on a price-comparison site before buying. Model names differ slightly between countries: the last letters of a code like OLED65C6ELB are regional suffixes.

Budget for sound

Almost every thin TV sounds thin. The Sony Bravia 8 II is the exception. For everything else, even a €300 soundbar is a bigger upgrade than stepping up a TV tier.

How we choose

TechHive Club does not run its own TV lab. Instead we compare the measurements and verdicts of specialist outlets: RTINGS, What Hi-Fi, Tom’s Guide, Stiftung Warentest, netzwelt, hifi.de and FlatpanelsHD. We weigh them against real European street prices from comparison sites and major retailers. We favour models that several reviewers agree on, and we always list the drawbacks. Prices were checked in October 2026 and change often.

FAQ

Is OLED burn-in still a problem?

Modern OLEDs include pixel-shifting and refresh routines that make burn-in rare for normal mixed viewing. If you leave static content such as news tickers or PC desktops on screen for many hours every day, a Mini-LED like the TCL C7K is the worry-free choice.

What is the best TV under €1,000?

The LG OLED B6 in 55 inches (seen at €999) for dark rooms, or the TCL C7K in 65 inches (around €799) for bigger, brighter rooms.

Is Ambilight worth it?

Many Philips owners say they can’t go back. Ambilight makes the picture feel larger and reduces eye strain in dim rooms. It is a matter of taste, so try to see it in a store first.

When are TVs cheapest in Europe?

New models launch in spring, and the previous year’s sets usually fall sharply over the following months. Big sales events such as Black Friday in late November bring further drops. Last year’s model at a deep discount is often the best value.