OLED is still the gold standard for picture quality. Because every pixel makes its own light, blacks are truly black, contrast is effectively infinite and the picture looks the same from any seat. In 2026 OLEDs also got much brighter: new ‘tandem’ panels from LG and the latest QD-OLEDs from Samsung and Sony narrow the gap with Mini-LED in bright rooms.
Netzwelt tested 13 OLED TVs for its September 2026 comparison, and almost all scored ‘very good’ — so the real question is which one fits your budget and room. Below we combine netzwelt’s grades with RTINGS, What Hi-Fi, Tom’s Guide and TechRadar. Prices are approximate (mostly netzwelt’s test-time prices, autumn 2026) and refer to the size stated.
Our picks at a glance
- Best overallLG OLED evo AI C6
- Best OLED TVLG OLED evo G6
- Brightest OLEDSamsung S95H QD-OLED
- Best glare-free OLED for the moneySamsung S90H
- Best soundSony Bravia 8 II
- Best value OLEDLG OLED B6
- Best cheap OLEDPanasonic Z80B
Prices are approximate and change often. Ad
1. LG OLED C6 — best OLED for most people
The C6 hits the sweet spot. What Hi-Fi names it the best mid-range TV, netzwelt graded it 1.2, and it costs far less than the flagships: around €1,590–1,699 for 65 inches in autumn 2026. You get a brighter, richer picture than the C5, better sound and class-leading gaming features with four HDMI 2.1 ports.
Its speakers are quiet and the AI picture modes are best avoided. Available from 42 inches, it’s also a popular desk monitor for PC gamers.
LG OLED evo AI C6
The best all-rounder for most homes: brighter and richer than last year's C5, with class-leading gaming features and much better built-in sound.
Pros
- Excellent picture quality for the price
- Four full HDMI 2.1 ports — ideal for consoles and PCs
- Strong value: heise's average of three tests is 92/100
Cons
- Speakers are on the quiet side
- AI picture modes are best switched off
- Design barely changed from last year
2. LG OLED G6 — best OLED picture
Netzwelt’s test winner (1.1) uses a fourth-generation RGB tandem panel. In netzwelt’s measurements it reached around 2,300 nits on a 10% HDR window and its large-area brightness rose 42% over the G5. TechRadar compared it side by side with Samsung’s top QD-OLED and preferred the G6 overall for bolder colours and deeper blacks in a bright room.
It’s expensive (around €2,019 for 65 inches at netzwelt’s test), the settings menus are a bit cluttered and the voice assistant is weak. If you want the best picture LG makes, this is it.
LG OLED evo G6
Netzwelt's OLED test winner (grade 1.1) with a new RGB tandem panel: the brightest, best-looking LG OLED yet, with excellent anti-reflection.
Pros
- Best picture quality in netzwelt's test
- Very good anti-reflection
- Decent sound for such a slim TV
Cons
- Expensive
- Settings menus are a bit cluttered
- Voice assistant has weaknesses
3. Samsung S95H — best for bright rooms
RTINGS rates the S95H as the best TV available, and netzwelt also gave it 1.1. Its matte QD-OLED screen turns reflections into a soft haze rather than mirror images, which is a big advantage in sunny living rooms, and it supports 165 Hz with input lag under 10 ms.
There’s no Dolby Vision or DTS, and its list price is very high — netzwelt quoted €3,319 for 65 inches, though deals around €2,430–2,700 have appeared. Only buy it at a discount.
Samsung S95H QD-OLED
RTINGS' top-rated TV: very bright HDR, deep blacks and a matte screen that tames reflections — but only worth it at deal prices.
Pros
- Very bright HDR with strong blacks
- Matte coating handles reflections well
- Superb for PC and console gaming
Cons
- No Dolby Vision or DTS
- Weak built-in speakers
- Slight black lift in bright rooms; very high RRP
4. Samsung S90H — best glare-free OLED for the money
The S90H brings Samsung’s anti-glare screen to a lower price. Tom’s Guide calls it a great glare-free OLED for the money and measured accurate colours (Delta-E 1.65), around 1,500 nits on a 10% HDR window and 9.3 ms input lag. Netzwelt graded it 1.2. It supports 4K at up to 165 Hz on all four HDMI 2.1 ports and the built-in sound is rich for a TV.
Like other Samsungs, it lacks Dolby Vision, and Tom’s Guide warns that the AI picture modes over-enhance images and the setup is a chore. Around €2,239 for 65 inches at netzwelt’s test — compare it carefully with the LG C6.
Samsung S90H
Tom's Guide calls it a great glare-free OLED for the money; netzwelt graded it 1.2. Accurate colours, 165 Hz gaming and rich sound.
Pros
- Anti-glare screen handles bright rooms well
- Accurate colours with the right settings
- Strong gaming features and rich sound
Cons
- No Dolby Vision
- AI picture modes over-enhance
- Fiddly setup
5. Sony Bravia 8 II — best sound and natural picture
Sony’s QD-OLED is the choice for people who value natural, film-like processing and good built-in sound. Its Acoustic Surface Audio+ makes speech unusually clear, Stiftung Warentest rated it ‘gut’ (2.1) and netzwelt 1.2. It supports Dolby Vision, Dolby Atmos and DTS:X.
Only 55 and 65 inches are available, and it’s a 2025 model priced around €2,077–2,399 for 65 inches — look for discounts.
Sony Bravia 8 II
Sony's OLED with the best built-in sound and speech clarity of this group, rated "Gut (2.1)" by Stiftung Warentest.
Pros
- Best built-in sound of the OLEDs here
- Excellent dialogue clarity
- Dolby Atmos and DTS:X support
Cons
- 2025 model year — no longer Sony's newest
- Only two sizes
- Pricier than the LG C6
6. LG OLED B6 — best value OLED
The B6 is Tom’s Guide’s best overall TV thanks to its value, with accurate colour and strong gaming. It’s dimmer than the C6, so better suited to darker rooms, and netzwelt graded it 1.5. The 55-inch was on offer for €979–999 in autumn 2026.
The speakers are weak and the stand feels flimsy, but you get genuine OLED contrast for under €1,000.
LG OLED B6
Tom's Guide's best overall pick: accurate colour, good gaming features and OLED contrast at a price that is now close to premium LCD.
Pros
- OLED picture for around €1,000 in 55"
- Accurate colour out of the box
- Good gaming feature set
Cons
- Weak speakers
- Flimsy stand
7. Panasonic Z80B — cheapest good OLED
Netzwelt’s OLED price tip is the Panasonic Z80B: a tandem WOLED panel with Amazon’s Fire TV built in for around €799 at 55 inches. It scored 1.7 — below the LG and Samsung flagships, but very good for the money.
Fewer detailed independent reviews are available than for the big LG and Samsung models, so check current reviews and prices before you buy.
Panasonic Z80B
Netzwelt's OLED price tip (grade 1.7): a tandem WOLED panel with Fire TV built in for well under €1,000.
Pros
- Tandem OLED panel at a low price
- Fire TV with Alexa built in
Cons
- Lower overall grade than the LG and Samsung flagships
- Fewer detailed independent reviews so far
Compare the key specs
| Model | LG OLED evo AI C6Best overall | LG OLED evo G6Best OLED TV | Samsung S95H QD-OLEDBrightest OLED | Samsung S90HBest glare-free OLED for the money | Sony Bravia 8 IIBest sound | LG OLED B6Best value OLED | Panasonic Z80BBest cheap OLED |
|---|---|---|---|---|---|---|---|
| TechHive score | 9.2/10 | 9.4/10 | 9.0/10 | 8.9/10 | 8.8/10 | 8.7/10 | 8.3/10 |
| Approx. price | €1,590 | €2,019 | €2,430 | €2,239 | €2,077 | €999 | €799 |
| Shop Ad | Amazon | Amazon | Amazon | Amazon | Amazon | Amazon | Amazon |
How to choose an OLED TV
WOLED vs QD-OLED vs tandem
LG, Panasonic and Philips use WOLED panels; Samsung and Sony use QD-OLED, which generally gives very saturated colours. The newest ‘tandem’ panels stack several light-emitting layers for more brightness and longevity — that’s why the LG G6 is so bright.
Glossy or matte screen?
Samsung’s matte anti-glare screens (S95H, S90H) remove mirror-like reflections, which helps in sunny rooms. Glossy screens like LG’s keep blacks deeper but can show reflections; TechRadar found the G6’s coating still cuts most of them.
HDR formats
Samsung TVs don’t support Dolby Vision, which many streaming services use; they support HDR10+ instead. LG, Sony and Panasonic support Dolby Vision. If most of what you watch is on Netflix or Disney+, Dolby Vision is a nice extra.
Burn-in
Modern OLEDs have multiple protections against burn-in, and normal mixed viewing is very unlikely to cause problems. If you watch the same news channel with static logos for many hours a day, a Mini-LED TV is the safer choice — see our OLED vs Mini-LED explainer.
Gaming and size
All the OLEDs here support 120 Hz or more with VRR. For more gaming advice see our best gaming TVs; for size and budget alternatives, see best 65-inch TVs and TVs under €1,000.
Buying in Europe
You get a two-year legal guarantee from EU retailers and 14 days to return online orders. Check whether the manufacturer’s warranty covers burn-in — terms vary by brand and country.
How we choose
We don’t test TVs ourselves. Our picks combine netzwelt’s 2026 OLED comparison and Stiftung Warentest with reviews from RTINGS, What Hi-Fi, Tom’s Guide and TechRadar, plus real EU prices. More on how we research.
FAQ
What is the best OLED TV in 2026?
The LG OLED G6 won netzwelt’s 2026 comparison and RTINGS rates the Samsung S95H as the best TV overall. For most people, the LG C6 offers the best balance of quality and price.
What’s the cheapest good OLED?
The 55-inch LG B6 (around €979–999 on offer) and the Panasonic Z80B (around €799 at netzwelt’s test).
Is OLED good in a bright room?
Much better than it used to be. Brighter tandem panels (LG G6) and anti-glare screens (Samsung S95H, S90H) handle daylight well, though the brightest Mini-LEDs still have the edge.
Do OLED TVs need a soundbar?
Most do — slim OLEDs have small speakers. The Sony Bravia 8 II and Samsung S90H sound better than average. See our soundbar guide.
